Early Amazon Prime Day 2021 information is out!
Should sellers expect another growth year in terms of Amazon Prime Day numbers?
The 2020 installment is certainly nothing to scoff at as it brought in $10.4 billion in sales–up over 40% from 2019 sales figures of $7.6 billion.
The best selling products were still Amazon’s own Echo Dot and Fire Stick 4k. But the real winner in 2020? Small and medium size businesses who raked in over $3.5 billion in sales revenue up nearly 60% year on year.
Important dates and deadlines are quickly approaching. In typical Amazon fashion, information getting to sellers has been sparse and a bit disorganized.
From your Advertising dashboard under Deals, you’ll find the following:
Prime Day can be a huge mid-year win for brands – accelerating growth on new and old products throughout your catalog.
In this article, we cover:
The eCommerce giant hasn’t yet announced the official dates for this year’s Amazon Prime Day 2021 but it is expected to happen “within a similar time frame” as past events.
Here are the Amazon Prime Day kick-off dates from the past years:
Here’s perhaps the most sought after promotional placement in any eCommerce platform. Get your products front and center, a single add-to-cart click away from a massive audience who, at least in this two-day period, specifically woke up to willingly go bankrupt on deals.
Who will Amazon feature in Amazon Prime Day Lightning Deals in 2021? Here’s some gatekeeper criteria:
It certainly isn’t for everyone. The criteria above make it a pretty exclusive feature for sellers who are able to maintain a solid Amazon eCommerce profile.
So if you’ve been pretty compliant with Amazon policies and have worked non-stop to delight your customers in the platform, expect no roadblocks in the application process.
a. Head over to your Deals Dashboard to view all eligible products.
b. Click on Create a new deal.
c. Specify which Lightning Deal eligible ASIN to run.
d. Select Prime Day Window as the event week in the Schedule deal section.
No products listed in the Deals Dashboard or you’re unable to select Prime Day Window? You have no eligible products. Yep, exclusive.
Eligibility is updated weekly based on your most recent data. So eligibility or ineligibility may change so check back closer to the event.
But wait, there are deadlines…
Here are important dates to remember:
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