In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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All posts by Page.One Team
In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Collecting reviews is a common and necessary practice for selling well online, but especially on Amazon. Many customers make their final purchase decision based on reviews. When you’re on Amazon, the emphasis on brand is low. So, prospects have no other choice but to focus mostly on images, reviews, and copy. With reviews playing such …
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Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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***Hey, I know you came here to read about our tips on how to prepare for Amazon Prime Day 2021 but here’s an update you won’t want to miss! Amazon Coupons Announcement Drive even more traffic to your products by offering coupons! All ASINs with coupons will now have an Amazon coupon badge attached to …
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Amazon offers such a surplus of products and solutions that it makes staying on top of your prospects’ and customers’ minds hard to do. In fact, for a while, it was next to impossible without getting a prospect or customer off Amazon and onto your website or social media channels. Problem is, doing that isn’t …
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When you’re looking for ways to optimize your Amazon listing and increase sales, there are several variables on the page that you can tweak. One of those variables is your bullet points. After your product title, it’s the first text-based description a prospect sees when they land on your page. On some product pages, the …
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No less than 24 years after sending out his first letter to shareholders back in 1997, Jeff Bezos published this past week his last such letter as Amazon CEO. He has announced in February that he is stepping down as chief executive in Q3 but staying on as chairman. One of the last remaining founder-CEOs …
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Have you ever thought about bundling several products that you’re selling on Amazon, but the thought of extra inventory management, higher storage fees, and the uncertain ROI has you toss those thoughts aside? Well, if so, you’ll be pleased to know that you can now create product bundles on Amazon—virtually. What does that mean? Well, …
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When you launch marketing initiatives on Amazon like new photos, infographics, and other content, how do you gauge their effectiveness? Maybe you made changes right before a holiday, or maybe there was some major news story going on at the time. Regardless, the data you see is likely skewed and unable to tell you what …
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Early Amazon Prime Day 2021 information is out! Should sellers expect another growth year in terms of Amazon Prime Day numbers? The 2020 installment is certainly nothing to scoff at as it brought in $10.4 billion in sales–up over 40% from 2019 sales figures of $7.6 billion. The best selling products were still Amazon’s own …
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