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Amazon Product Liability Insurance: The Latest Changes to The A-to-Z Claims Process
By Page.One | September 15, 2021 |When you sell a product, you could be liable for any bodily injury or property damage a customer experiences when using your product. Generally, you try to reduce your liability by formally incorporating your company, but that only provides so much protection. To gain further protection, you might choose to purchase product liability insurance. Product …
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Selling Apparel on Amazon: How to Turn 5 Clothing Features Into Benefits
Selling clothing online takes a bit more finesse than it does to sell non-wearable items. Most consumers consider the look of clothing before they think about the benefits. Unfortunately, this consumer tendency has a lot of brands focused on product features (e.g., neckline, sleeve length, fabric) instead of the benefits. Problem is, appearance is easy …
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Amazon Stores: 5 Tips To Make Your Storefront Easy to Navigate
Since Amazon launched their brand-based eCommerce landing pages: Amazon Storefronts, third-party sellers have a way to display their value proposition, product catalog, and brand story, in a format that allows them to develop a deeper connection with Amazon shoppers. Prospects can “follow” stores and get updates on promotions and social media style posts on the …
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Amazon Video Marketing: 3 Ways to Use Product Videos to Boost Your Sales
Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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Using Amazon Posts to Increase Product Visibility and Brand Awareness
In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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Amazon’s New “Manage Your Customer Engagement” Tool: What is It? & How to Use It
In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Major Data Breach Exposes Amazon Fake Reviews Scheme
By Page.One Team | May 20, 2021 | Amazon NewsCollecting reviews is a common and necessary practice for selling well online, but especially on Amazon. Many customers make their final purchase decision based on reviews. When you’re on Amazon, the emphasis on brand is low. So, prospects have no other choice but to focus mostly on images, reviews, and copy. With reviews playing such …
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