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Amazon A+ Content (formerly Enhanced Brand Content): 5 Selling Points that Drive a Prospect to Buy
Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon Keyword Optimization: 3 Powerful Methods for Finding Keywords That Convert
Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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Amazon Prime Day: 4 Tips to Prepare for the 2021 Sales Surge
By Page.One Team | May 6, 2021 | Sell on Amazon***Hey, I know you came here to read about our tips on how to prepare for Amazon Prime Day 2021 but here’s an update you won’t want to miss! Amazon Coupons Announcement Drive even more traffic to your products by offering coupons! All ASINs with coupons will now have an Amazon coupon badge attached to …
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Sponsored Display Ads: 2 Clever Ways to Drive Interested Traffic to Your Product Page
Amazon offers such a surplus of products and solutions that it makes staying on top of your prospects’ and customers’ minds hard to do. In fact, for a while, it was next to impossible without getting a prospect or customer off Amazon and onto your website or social media channels. Problem is, doing that isn’t …
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Amazon Bullet Points: 8 Best Practices to Optimize Your Listing and Increase Sales
When you’re looking for ways to optimize your Amazon listing and increase sales, there are several variables on the page that you can tweak. One of those variables is your bullet points. After your product title, it’s the first text-based description a prospect sees when they land on your page. On some product pages, the …
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Emphasis on the Long Term: 2020 Letter to Shareholders from Outgoing Amazon CEO Jeff Bezos
By Page.One Team | April 20, 2021 | Amazon NewsNo less than 24 years after sending out his first letter to shareholders back in 1997, Jeff Bezos published this past week his last such letter as Amazon CEO. He has announced in February that he is stepping down as chief executive in Q3 but staying on as chairman. One of the last remaining founder-CEOs …
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Amazon Virtual Bundles: The Easy Way to Boost Revenue with Virtual Product Bundling
Have you ever thought about bundling several products that you’re selling on Amazon, but the thought of extra inventory management, higher storage fees, and the uncertain ROI has you toss those thoughts aside? Well, if so, you’ll be pleased to know that you can now create product bundles on Amazon—virtually. What does that mean? Well, …
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