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Using Amazon Posts to Increase Product Visibility and Brand Awareness
In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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Amazon’s New “Manage Your Customer Engagement” Tool: What is It? & How to Use It
In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Major Data Breach Exposes Amazon Fake Reviews Scheme
By Page.One Team | May 20, 2021 | Amazon NewsCollecting reviews is a common and necessary practice for selling well online, but especially on Amazon. Many customers make their final purchase decision based on reviews. When you’re on Amazon, the emphasis on brand is low. So, prospects have no other choice but to focus mostly on images, reviews, and copy. With reviews playing such …
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Amazon A+ Content (formerly Enhanced Brand Content): 5 Selling Points that Drive a Prospect to Buy
Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon Keyword Optimization: 3 Powerful Methods for Finding Keywords That Convert
Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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Amazon Prime Day: 4 Tips to Prepare for the 2021 Sales Surge
By Page.One Team | May 6, 2021 | Sell on Amazon***Hey, I know you came here to read about our tips on how to prepare for Amazon Prime Day 2021 but here’s an update you won’t want to miss! Amazon Coupons Announcement Drive even more traffic to your products by offering coupons! All ASINs with coupons will now have an Amazon coupon badge attached to …
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Sponsored Display Ads: 2 Clever Ways to Drive Interested Traffic to Your Product Page
Amazon offers such a surplus of products and solutions that it makes staying on top of your prospects’ and customers’ minds hard to do. In fact, for a while, it was next to impossible without getting a prospect or customer off Amazon and onto your website or social media channels. Problem is, doing that isn’t …
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