As an Amazon seller, what do you do when you want to sell the same product in different sizes, colors, or flavors? You create what’s called a parent-child relationship (i.e., variation). This allows you to offer customers multiple options under the same listing. This not only makes the shopping experience convenient because shoppers don’t have …

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On Amazon, one of the main factors that contribute to frequent sales and greater profit margins is visibility. As the number of fulfillment by Amazon (FBA) sellers increases, and as established product listings continue to grow in dominance, it’s becoming increasingly difficult to get visibility on newer listings without advertising. While advertising is important, it’s …

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While online shopping has steadily increased over the last decade, what’s becoming increasingly common is mobile shopping. According to Business Insider, from 2020 to 2021, mobile commerce sales increased 15.2% to $359 billion in 2021. Some sources estimate that mobile commerce should more than double in the next 3 years. This trend is not too …

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