Selling clothing online takes a bit more finesse than it does to sell non-wearable items. Most consumers consider the look of clothing before they think about the benefits. Unfortunately, this consumer tendency has a lot of brands focused on product features (e.g., neckline, sleeve length, fabric) instead of the benefits. Problem is, appearance is easy …
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Category Archives: Business Branding for Amazon
Since Amazon launched their brand-based eCommerce landing pages: Amazon Storefronts, third-party sellers have a way to display their value proposition, product catalog, and brand story, in a format that allows them to develop a deeper connection with Amazon shoppers. Prospects can “follow” stores and get updates on promotions and social media style posts on the …
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Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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It goes without saying, Amazon dominates the eCommerce marketplace. They offer tremendous traffic, millions of daily transactions, and huge opportunities for third-party sellers. Now, while all those factors sound great, they do come with their drawbacks. You see, selling on Amazon isn’t as easy as it might sound. As the Amazon brand continues to grow …
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