When you sell a product, you could be liable for any bodily injury or property damage a customer experiences when using your product. Generally, you try to reduce your liability by formally incorporating your company, but that only provides so much protection. To gain further protection, you might choose to purchase product liability insurance. Product …
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Counterfeiting has been a problem on Amazon for years. It takes form in several ways, but in its most basic form, a seller sells a fake version of your product at a lower price. Thus, they profit from your brand image and marketing without having to do any of the upfront work. Over the years, …
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If you’ve ever run advertising on Facebook or Google, you likely know how important retargeting can be. Retargeting allows you to connect with prospects that have either looked at your products before or who have expressed interest in products like yours. Today, with the ability to easily click away from a page, it can be …
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Amazon’s catalog-style website has made it easy to get your products in front of a large audience of potential customers, but with that exposure to consumers, and the potential to earn a profit, comes exposure to counterfeiters. A counterfeiter is someone who copies your product but tries to pass it off as an original. In …
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Amazon provides third-party sellers a limited means of communicating with customers. You have your buyer-selling messaging and automation, and more recently, the Manage Your Customer Engagement tool, but otherwise, there aren’t that many direct options. Even if you use those other methods, they’re often limited in design and customization. Thankfully, there’s one way you can …
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On Monday, May 19th, Amazon announced that they won’t be supporting HTML tags in the product description on product listings. The change goes into effect on July 18th for the U.S., and June 9th for the U.K. The reason for the change? Versatility and security. Amazon doesn’t want HTML descriptions affecting how listings show up …
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