When you’re creating a listing on Amazon, generally, you do your initial competitor listing research to find angles for your listing copy, photos, etc. For many fulfillment by Amazon (FBA) sellers, that’s where the listing research ends. Many will use the insights they gained for their initial product listing optimization, but then they don’t have …
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Amazon has many rules for what a listing can and cannot include, but one area they’re increasingly enforcing is the use of words. We’re not just talking about trademarked words, but words that may misrepresent a product or mislead a customer. The most common words that will get your listing flagged are antimicrobial/antibacterial, environmental, and …
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As an Amazon seller, what do you do when you want to sell the same product in different sizes, colors, or flavors? You create what’s called a parent-child relationship (i.e., variation). This allows you to offer customers multiple options under the same listing. This not only makes the shopping experience convenient because shoppers don’t have …
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Amazon websites see millions of visitors per day. Established brands and new sellers can’t help but notice the power and influence Amazon has acquired over the last decade or so—especially with the events of the last two years that have catalyzed online commerce as a whole. As Amazon’s product catalog continues to grow, competition among …
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When you sell on Amazon, your product page is the main real estate you have on the platform. That’s where customers learn about your product and decide to purchase. There are ways to gain more real estate through avenues like pay-per-click advertising, live streaming, lightning deals, and more, but still, all those sources point back …
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When you sell on Amazon, you don’t get to control your customer list. This makes it difficult to retarget shoppers that show interest in your brand and products and cultivate customer-brand relationships that turn into long-term loyalty. In addition to not having control of your customer list, for years, Amazon didn’t provide third-party sellers with …
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Most brands will use advertising at some point to expose their products or services to consumers that meet certain criteria or show interest in similar subjects. On some platforms, advertising has become almost a necessity to capture attention, especially early on. Consumers are embracing online shopping, which means established brands are embracing online advertising. Many …
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One of the most important things to get right when you sell on Amazon is your product images. They’re one of few variables shoppers have to evaluate your product and compare it to others. It’s not like a physical store, where you can pick up a product, feel it, and try it on. When shopping …
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On Amazon, one of the main factors that contribute to frequent sales and greater profit margins is visibility. As the number of fulfillment by Amazon (FBA) sellers increases, and as established product listings continue to grow in dominance, it’s becoming increasingly difficult to get visibility on newer listings without advertising. While advertising is important, it’s …
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When you’re selling on a marketplace like Amazon, one of your main goals is to stand out. In trying to stand out, it’s helpful to reverse engineer the properties that make the biggest impact. For example, a browsing shopper will see your main product photo before they see the photos in your A+ Content on …
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While online shopping has steadily increased over the last decade, what’s becoming increasingly common is mobile shopping. According to Business Insider, from 2020 to 2021, mobile commerce sales increased 15.2% to $359 billion in 2021. Some sources estimate that mobile commerce should more than double in the next 3 years. This trend is not too …
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When you’re putting together your Amazon product listing, one of the main places you’re able to explain your product features and benefits is the bullet points. Some would say the bullet points are more important than the product description because the placement of the bullet points is much higher up the product page and more …
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