When Amazon launched in the late 1990s, it became the poster child of customer-centricity. In a general sense, customer centricity means putting the customer at the center of everything you do as a business. Amazon’s dedication to customer-centricity means there are often inconveniences for third-party sellers on the platform. While frustrating for many sellers, this …
→Read More
-
Category Archives: Uncategorized
One of the most important things you’ll do as an Amazon seller is routinely optimizing your product listing. There are three main parts of a listing that your customer will focus on: the title, bullets, and product description. Amazon Bullet Points: 8 Best Practices to Optimize Your Listing and Increase Sales On product listing pages, …
→Read More
You can nearly always count on Amazon to stay committed to their customer-centric philosophy. That’s why, as a seller, when you decide to sell on the platform, you have to be ready to adopt that philosophy too. Now, that’s not a bad thing; it just means you’ll need to keep up with what Amazon determines …
→Read More
Selling on Amazon lowers the barriers for new entrepreneurs to establish themselves because they get to do it alongside a brand that is trusted and well-known for delivering on customer service. While the opportunity is great, knowing how to take advantage of it is a little more complex. To sell on Amazon, you have to …
→Read More
As an Amazon seller, there are only so many metrics you can access to help you navigate the platform successfully. One of those metrics is your Best Sellers Rank (BSR). Amazon sellers use the Best Sellers Rank for all sorts of things, from identifying products that may be worth manufacturing, to understanding their product’s position …
→Read More
In a marketplace containing millions of products, it can be helpful to have a ranking system that shows which products are in higher demand. It makes the shopping experience better for the customers and helps brands understand where consumers are spending their money. On Amazon, that product ranking system is called the “Best Sellers Rank.” …
→Read More
With Amazon’s massive growth throughout the years, especially these last few years, it’s becoming increasingly challenging for Amazon sellers to gain market share on the platform. Sure, you may have a great product, but if you don’t have reliable promotional tools and the proper defenses to protect your brand, you limit your sales potential. Thankfully, …
→Read More
When you sell a product, you could be liable for any bodily injury or property damage a customer experiences when using your product. Generally, you try to reduce your liability by formally incorporating your company, but that only provides so much protection. To gain further protection, you might choose to purchase product liability insurance. Product …
→Read More
Counterfeiting has been a problem on Amazon for years. It takes form in several ways, but in its most basic form, a seller sells a fake version of your product at a lower price. Thus, they profit from your brand image and marketing without having to do any of the upfront work. Over the years, …
→Read More
If you’ve ever run advertising on Facebook or Google, you likely know how important retargeting can be. Retargeting allows you to connect with prospects that have either looked at your products before or who have expressed interest in products like yours. Today, with the ability to easily click away from a page, it can be …
→Read More
Amazon’s catalog-style website has made it easy to get your products in front of a large audience of potential customers, but with that exposure to consumers, and the potential to earn a profit, comes exposure to counterfeiters. A counterfeiter is someone who copies your product but tries to pass it off as an original. In …
→Read More
Amazon provides third-party sellers a limited means of communicating with customers. You have your buyer-selling messaging and automation, and more recently, the Manage Your Customer Engagement tool, but otherwise, there aren’t that many direct options. Even if you use those other methods, they’re often limited in design and customization. Thankfully, there’s one way you can …
→Read More