In the latter part of 2018, Amazon unveiled Storefronts, an exclusive page for your brand that showcases your products in multiple formats such as by category or avatar. You have the freedom to include tiles, images, carousels, and videos on your homepage. This homepage is what prospective customers will first see when they click on …
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Page.One Amazon Seller Blog
Selling clothing online takes a bit more finesse than it does to sell non-wearable items. Most consumers consider the look of clothing before they think about the benefits. Unfortunately, this consumer tendency has a lot of brands focused on product features (e.g., neckline, sleeve length, fabric) instead of the benefits. Problem is, appearance is easy …
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Since Amazon launched their brand-based eCommerce landing pages: Amazon Storefronts, third-party sellers have a way to display their value proposition, product catalog, and brand story, in a format that allows them to develop a deeper connection with Amazon shoppers. Prospects can “follow” stores and get updates on promotions and social media style posts on the …
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Amazon provides many tools to help third-party sellers market and promote their products, but one tool they’ve been focusing on more is video marketing. You see it happening with live stream selling, shoppable ads, and so many other avenues; simply put, video is taking over the eCommerce landscape. eCommerce aside, in the age of YouTube, …
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In the last few years, Amazon has been making a concerted effort to increase third-party brand awareness and engagement. This is great for sellers. If a seller can make an impact on customers and prospects on Amazon, it increases the likelihood those individuals will follow the brand off Amazon too. One of the features Amazon …
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In the past, when you wanted an item, you’d think about what store carried it, and what brand was best to purchase from. On Amazon, the process is a little different. On Amazon, a prospect searches for an item and looks for which listing has the best ratings and reviews—often, regardless of whether they’ve heard …
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Collecting reviews is a common and necessary practice for selling well online, but especially on Amazon. Many customers make their final purchase decision based on reviews. When you’re on Amazon, the emphasis on brand is low. So, prospects have no other choice but to focus mostly on images, reviews, and copy. With reviews playing such …
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Ever notice how some Amazon listings have large images and charts in the middle of the product page? Well, those added features make up what’s known as Amazon A+ content (formerly called Enhanced Brand Content). To get access to A+ content, you have to register your brand through Amazon’s Brand Registry program. Currently, to join …
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Amazon is a product-based search engine. Your job as a seller is to get your listing to show up higher than your competitors. How do you do that? The information that you put in your listing tells Amazon’s algorithm how relevant you are for each search. Then, how customers interact with your listing—with click-through rates …
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***Hey, I know you came here to read about our tips on how to prepare for Amazon Prime Day 2021 but here’s an update you won’t want to miss! Amazon Coupons Announcement Drive even more traffic to your products by offering coupons! All ASINs with coupons will now have an Amazon coupon badge attached to …
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Amazon offers such a surplus of products and solutions that it makes staying on top of your prospects’ and customers’ minds hard to do. In fact, for a while, it was next to impossible without getting a prospect or customer off Amazon and onto your website or social media channels. Problem is, doing that isn’t …
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When you’re looking for ways to optimize your Amazon listing and increase sales, there are several variables on the page that you can tweak. One of those variables is your bullet points. After your product title, it’s the first text-based description a prospect sees when they land on your page. On some product pages, the …
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